Make sure game-changing insights are accessible to your whole company. Our AI models and tools do the labor-intensive data sorting for you, so you can focus on making key business decisions.
Redd The proven AI chatbot
Redd™ is Entrata’s AI-powered virtual assistant that saves you time. It can create guest cards, schedule tours, and help with leasing conversations.
Enter a prompt and watch as it’s created instantly.
AI in action
Watch how Entrata Layered Intelligence fits into your daily workflows.
Calculated features, broad applications
Revenue Management Algorithms
Online Review Responses
Quick Search
Email Compositions
RV Index 2.0
Call Transcriptions
Cold Lead Identification Predictions
“Entrata Layered Intelligence has completely changed how we’re able to approach day-to-day tasks and has allowed us to focus on important interactions with our residents.”
Kelley Jamison Manager of Multifamily Operations and Training Hines
We comply with all legal regulations and protect our AI system and your data against security threats. Data encryption, access control, Intrusion Detection and Prevention Systems (IDPS), regular patching, and security training ensure privacy.
Fairness & Transparency
Entrata Layered Intelligence accounts for legislation, including the Fair Housing Act. Data representation, bias detection, fairness metrics, and regular auditing remove biases from our systems. Real people oversee Entrata’s AI development. Every customer has access to clear and comprehensive documentation of our AI systems.
Accuracy & Improvement
Because AI technology is rapidly evolving, we update and refine our system regularly to improve its accuracy. Feedback loops, model retraining, data monitoring, A/B testing, and performance monitoring constantly enhance Entrata Layered Intelligence’s reliability and performance.
Data Quality
Set up Entrata’s chatbot to handle leasing questions. Or let our algorithm create optimal pricing suggestions for your units. Leverage AI from initial contact all the way to move-out.
Experience AI & Automation
See how Entrata Layered Intelligence can help your property teams be more efficient and better focus on residents.
Redd The proven AI chatbot
Redd™ is Entrata’s AI-powered virtual assistant that saves you time. It can create guest cards, schedule tours, and help with leasing conversations.
Set up Entrata’s chatbot to handle leasing questions. Or let our algorithm create optimal pricing suggestions for your units. Leverage AI from initial contact all the way to move-out.